Course Outline

This is an outline of the WordPress Workshop 8-Part Webinar Series on Blogging Fundamentals.

The online course is currently being offered every week for 8-weeks, every Tuesday and is repeated every Thursday.
If you miss the Tuesday session or just want a refresher, you may attend the Thursday session at no extra cost.
The course begins Tuesday, July 20, 2010 and ends September 9th, 2010.
Tuesday sessions are from 10am – 11:15 am PT/1pm – 2:15pm ET.
Thursday sessions are from 1pm – 2:15 pm PT/4pm – 5:15pm ET.
Each session is 60-minutes training and 15-minutes Q&A.

Part 1 – An Introduction to WordPress

Introduction
What is WordPress?
- Content Management System
- Publishing Platform
- Website/Blog Builder
The Difference between WordPress.org and WordPress.com
What you can use WordPress for
Top features of WordPress
- Open Source
- Standards Compliance
- Easy Installation and Upgrades
- Themes
- Extensibility Plugins/Widgets
- Immediate Publishing/Updates
- Pages/Posts/Links
- Comments
- User registration
- Multiple Authors

Part 2 – Creating a Basic WordPress site

Installation
- Requirements
- Hosting Provider
- 5-minute install
The Dashboard
Themes
- What is a Theme
- Types of Themes
- Customization
Widgets
Settings
- Password
- Permalinks
- Authors

Part 3 – Adding Structure and Content

Pages
- Parent/Child
Posts
- Ordering
- SEO
- Links
Creating Categories/Sub-Categories
Links
Embedding Images
Adding Links

Part 4 – Enhancing your WordPress site with Plugins

What is a Plugin
The “Secret World” of Plugins
- How to Find a Plugin
- How to Assess a Plugin
How to Install a Plugin
The Top 10 most useful WordPress Plugins

Part 5 – Video

Why Video is important
YouTube and You
Video Blogs
How to embed Video in WordPress
- Link
- HTML
- Embedded Video Plugin

Part 6 – Unlocking SEO

What is SEO
SEO Basics
- What do search engines look for
  - Content
  - Words
  - Phrases
Permalinks
Slugs
Page and Post SEO
SEO Plugins

Part 7 – Content is King

5 Keys to a successful Blog
Types of Posts
When to Post
Where to get Blog Ideas
How to Sustain your Blog
How to build your Readership

Part 8 – Metrics

Measuring Your Blog Success
- Subscriptions
- Comments
- Pageviews
- Links
- Conversions

Testimonials

“I wanted to thank you from the bottom of my heart for teaching the classes that you have taught and for the seminars you gave. All of them empowered me to learn to do something that I always thought was out of my reach. I continue to read and study.” - – Daphne Shapiro, Marketing Director, The Plaza North

"Again, thank you so much for yesterday. You are a very polished presenter in every sense." – Susan Price, Professional Organizer

"Great, great conference. Big congratulations to you....I hope it's an annual or bi-annual event....Thanks for doing it." - John Crowley, Aqus Cafe - Janet Gracyk, ASLA, Terra Cognita Design and Consulting

"Great Seminar Roohi! Packed with valuable and usable information. Thanks for your efforts." - Dana Groth Kreuzberger, Realtor
"WOW! Amazing event. Thanks Roohi!" - Jenny Hopkins, Petaluma Downtown Association

"KUDOS KUDOS KUDOS :-) You certainly are Miraculous :-) What an insanely wonderful event...!!!! " - Shari Weiss, Presenter, Blogger:Shari Sax Is Out There

"It was well worth the investment...thank you" - Mark Marabeti

"This was a really fun conference Roohi. Lots of great speakers and the participants had tons of good questions." - Janet Fouts, Keynote Speaker

"Great event Roohi!" - Jon Sooy, VP Marketing, Golden Pacific Systems

"Thank you for the great conference. It was very educational and resourceful." - Jehoshua Shapiro, eMortgages.com

"I wanted to tell you how great the SocialBiz 2010 conference was. What a sterling group of people you got to speak and do roundtables/workshops. The main problem with the day was whose workshop should I take. So many choices! I can't believe how thorough you were with covering the topics. And the networking time was also great. I met so many new people. Thank you for your hard work!" - Janet Zagoria, North Bay Internet Society
“Thank you for so generously sharing your knowledge and enthusiasm at this evening's workshop. My friend Daphne recommended the class to me; she was right, I did learn a lot.”

“I really appreciated your Social Media workshop. It was nice of you to share your expertise. I'll be reading your blog and going to your site soon...looking forward to it.” – Angela Dowd, Graphic Designer

“Fantastic! Wow! You gave me my money's worth and more. Am looking forward to more…” – Daphne Shapiro, Marketing Director, The Plaza North

“Great seminar!! :)” – Sharon Medley, Marketing Director, Medley Glassworks