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Anyone notice anything different? 3 Random thoughts…

June 24, 2010 By Roohi Moolla Leave a Comment

University of Arizona Wildcats Alumni1. Today, I found out about my 25th University Alumni Reunion (University of Arizona, in case you wanted to know) through Facebook. Am I the only one who doesn’t use Google so much anymore? If I want to find someone, now I look first on Facebook, LinkedIn and possibly Twitter. If I’m just looking for information, yes – I’ll still go to Google – but not always, mind you…

My searches are shifting, from the #1 search engine to social networking sites…

2. I had an interesting conversation with someone I met who’s running for a local county office seat yesterday. Turns out that someone is running against him with less experience – but significantly more internet presence, particularly on social networking sites. Even though he has years more experience than the other candidate, guess who gained a LOT of traction in the primaries??

Different way of reaching your target audience, different way to politic and reach your constituents….

Office of Management and Budget

and 3. Did you know the Paperwork Reduction Act of 1980 has exceptions issued by the Director of the Office of Management and Budget (OMB) in April, 2010?

The exceptions in the Open Government Directive are in response to President Obama’s memorandum on January 21, 2009 calling for the establishment of “a system of transparency, public participation, and collaboration.” and are specifically aimed at helping to ensure that federal agencies can use Social Media without being hampered by the strict restrictions in the PRA.

Even the federal government can change…

Your perceptions on how things are changing?

Filed Under: Facebook, LinkedIn, Social Media, Twitter Tagged With: Office of Management and Budget, Open Government Directive, Paperwork Reduction Act, Politics and Social Media, Searches

Got my Twitter, Facebook and LinkedIn accounts – now what?

June 10, 2010 By Roohi Moolla Leave a Comment

Toe in the WaterFor many people I speak to who have begun to stick their toe in the water with Social Media, many say that they opened their Twitter, Facebook and LinkedIn accounts, started Tweeting, Facebooking and LinkingIn but just aren’t really seeing much in the way of results. My question to them is usually “What goal do you have in mind with your Social Media Strategy?”.

Most of the time, people are so excited about the the possibilities of connecting with potential clients and reaching so many people with the low-cost tools of Social Media that they jump in, feet first – and forget that the basic aspects of marketing still need to be honored.

Before embarking on your journey into the world of Social Media, it’s still essential to define your goals first – what do you hope, want or expect to achieve with your efforts? Perhaps it’s decreasing the number of customer complaints, increasing the number of new clients, increasing the number of referrals, increasing traffic to your website, reducing the cost of lead acquisition, increasing the amount of revenue per customer, initiating new product ideas and…I could go on – but you get the picture.

So think about the basics first. Define your goals – think about what you want to achieve, and then start with some small but strategic steps to get there. Set aside a few minutes each day, be consistent and be patient. Measure your results against your goals, and keep testing your message. Remember that adding value and information to the social conversation is the key to building relationships online. 

And…here’s a great article with a good comprehensive list of more points to keep in mind when thinking of your Social Media strategy…

Filed Under: Business, Facebook, LinkedIn, Marketing, Social Media, Twitter

The SEC loves Social Media…

May 28, 2010 By Roohi Moolla 1 Comment

SEC LogoIf you still think that Social Media is hype, a fad, on the fringe and has little value, take a look at the Securities & Exchange Commission (SEC) and what they’re doing in Social Media.  Emily Molitor interviewed Mark Story, the Director of New Media at the SEC and wrote a great piece on how the SEC made the decision to embrace Twitter and Blogs in a major effort to reach investors, the media and job-seekers.

Since President Obama issued the Open Government Initiative as part of an effort to “… harness new technologies to put information about their operations and decisions online and readily available to the public.”, it’s become much easier for federal agencies to be engaged in social media.

And with a following on Twitter of over 46,000, the SEC is doing an incredible job of reaching people where they already are – the socialsphere. Read the full article here on SmartBrief…

Filed Under: Blogging, Social Media, Technology, Twitter Tagged With: Mark Story, Open Government Initiative, SEC, Social Media, Twitter