Media and Technology Architects
This is the first in a 4-part series on Business Blogging. If you haven’t heard yet, blogging is absolutely fundamental to creating a strong online presence, and a key component of your website and social media strategy. This series will explain the essentials of blogging, how to get started and what you should do to have an effective blogging strategy.
Social Media is simply a conversation – a way to create a communication between the content provider and the end reader to create a mutually benefit relationship through the exchange of information. Blogging is a tool that provides you with the opportunity to start that conversation with those who are interested in what you have to say. By providing consistent value through high-quality content over time through your blog, you can build an audience and a community around your blog.
Your business blog should reflect your mission, your values, your business personality, your information and your message.
Blogging is an important component of your website for a number of reasons:
In Part 2 of this series, we’ll take a look at some of the specific blogging tools and features you need to consider that will make your site effective in conveying your message to your audience.
If you still think that Social Media is hype, a fad, on the fringe and has little value, take a look at the Securities & Exchange Commission (SEC) and what they’re doing in Social Media. Emily Molitor interviewed Mark Story, the Director of New Media at the SEC and wrote a great piece on how the SEC made the decision to embrace Twitter and Blogs in a major effort to reach investors, the media and job-seekers.
Since President Obama issued the Open Government Initiative as part of an effort to “… harness new technologies to put information about their operations and decisions online and readily available to the public.”, it’s become much easier for federal agencies to be engaged in social media.
And with a following on Twitter of over 46,000, the SEC is doing an incredible job of reaching people where they already are – the socialsphere. Read the full article here on SmartBrief…
