Business Blogging Fundamentals – Part 1
This is the first in a 4-part series on Business Blogging. If you haven’t heard yet, blogging is absolutely fundamental to creating a strong online presence, and a key component of your website and social media strategy. This series will explain the essentials of blogging, how to get started and what you should do to have an effective blogging strategy.
Why Blog?
Social Media is simply a conversation – a way to create a communication between the content provider and the end reader to create a mutually benefit relationship through the exchange of information. Blogging is a tool that provides you with the opportunity to start that conversation with those who are interested in what you have to say. By providing consistent value through high-quality content over time through your blog, you can build an audience and a community around your blog.
Your business blog should reflect your mission, your values, your business personality, your information and your message.
Blogging is an important component of your website for a number of reasons:
- Blogging is Inbound Marketing – it attracts an audience by being a flower (think of the bees you want to attract with honey) rather than a hammer (think of the nail…)
- Blogging is extremely Search Engine-friendly (SEO) – search engines like Google, Bing and Yahoo love blogs because they’re dynamic, keyword-rich, content-rich and link-rich
- Blogging helps with social networks – blogs can be connected to multiple other social media tools, applications, networks and websites
- Blogging helps with social news sites – blogs can be connected, distributed and read through RSS feeders and readers
- Blogging is permission-centric – based on the concept that only those who are interested in the content will read your blog, giving you ‘permission’ to have your voice heard
In Part 2 of this series, we’ll take a look at some of the specific blogging tools and features you need to consider that will make your site effective in conveying your message to your audience.
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